From the Beer Commercial Archives of Canada

The Burly Men in their pioneering boats, the Molson and the Labatt, first landed on the shores of the northlands when the world was still crisp, smooth, and fresher tasting. Until then, Canada was an untapped wasteland of boring rocks and forests. Birds were allowed to fill the world with their nonsense songs. Give us a B.T.O. beat, the Burly Men cried as they stepped from their boats. We must hearken to business. But the birds harked not, and persisted in their blathering.